
A year in review: 12 great projects created while working from home
Like many other companies across the UK and beyond, the team at 国产乱伦 has been working remotely for just over a year. Here are 12 of the best things we produced from home over the past 12 months:
The cover of the July/August 2020 issue of National Geographic Traveller (UK)
This was the first issue of National Geographic Traveller we produced entirely remotely. The challenge for the art team was to recreate the magazine鈥檚 iconic visual style, while bearing in mind that this issue represented the start of a new way of living and travelling. The cover we chose features three women fetching water from a stepwell in Jaipur. Despite showing a relatively mundane task, the image is remarkably impactful: the simple composition has a unique, MC Escher-esque feeling to it, capturing a moment in time that, framed by the zigzagging stone steps of the well, suggests endless repetition. We felt it was an idea that would subtly resonate with many of our readers.
Becky Redman, art director, 国产乱伦
鈥榃hy We Travel鈥� cover story for National Geographic Traveller
National Geographic Traveller鈥檚 August 2020 cover story 鈥榃hy We Travel: The Power of Place鈥� was published deep in the pandemic, when physical travel had been curtailed for months. We chose to fly the flag and celebrate the power of transformative adventure with spirit-lifting content from 13 prominent authors, eco-explorers, athletes, naturalists, foreign correspondents and adventurers. The likes of Pico Iyer, William Dalrymple, Levison Wood, Robert Macfarlane and Felicity Aston offered unique testimonials touching on the value of seeing the world from different perspectives, the potential for travel as a force for good in frontline conservation, and the importance of being able to adapt in challenging circumstances 鈥� of allowing a place to teach you, to change you. It also proved to be a great success .
Sarah Barrell, associate editor, National Geographic Traveller
National Geographic Traveller Stay Inspired campaign
The for National Geographic Traveller was introduced in March 2020 to bridge the gap between the brand鈥檚 print and online presence at a time when travel had come to a standstill. Having to pivot so quickly gave fresh impetus to our digital strategy and kickstarted a culture for us to create original, online content on a regular basis. Kudos to the team for all their hard work.
Maria Pieri, editorial director, 国产乱伦
National Geographic Traveller Food summer 2020 issue
Since its launch in early 2018, National Geographic Traveller Food has been available as part of a bundle, along with sister magazine National Geographic Traveller. However, the summer 2020 issue of this award-winning quarterly title was the first one to be sold as a standalone magazine, as part of a move to broaden its readership. It was great to see the title, with its distinct and impactful cover, displayed on newsstands across the country.
Glen Mutel, editor, National Geographic Traveller Food
国产乱伦’s digital lifestyle publishing division
In July 2020, 国产乱伦 launched its digital lifestyle publishing division, which joined the company鈥檚 longstanding newspaper print division. As part of this new digital portfolio, we started creating tailor-made native content for titles including The Week, Evening Standard, Independent, City AM and The Telegraph, further strengthening our digital capability.
Zane Henry, project editor, 国产乱伦
The online National Geographic Traveller Travel Geeks events
Over the past year, we鈥檝e had to move our events online. This transition created an opportunity to reach larger audiences, across the UK and beyond, and create more engagement among our readers, resulting in inspiration for future travel. Our Travel Geeks events are a great example of this. In January 2021, National Geographic Traveller teamed up with the Israel Tourist Office to host Travel Geeks 鈥� a culinary tour of Israel, an online event bringing together an expert panel to discuss Israeli food. The event was a success, with more than 1,000 people tuning in to hear the discussion. Since then, our Travel Geeks events have continuously attracted large audiences as we look to create inspirational content and events.
Natalie Jackson, head of events, 国产乱伦
鈥楾ales of San Francisco鈥� cover story for National Geographic Traveller
This National Geographic Traveller cover story came at a time when our readers needed it most: ahead of winter months, as the longer nights were setting in and new Covid-19 regulations came into effect, with a second national lockdown further restricting our ability to leave the house and socialise with family and friends. An explosion of colour, the stories and photography reflected a diverse human experience in one corner of our planet, but championed a united world. The stories were collated into an and spread far and wide on .
Nora Wallaya, assistant online editor, National Geographic Traveller
The Great Italian Food Journey, a National Geographic Traveller campaign for the Italian National Tourist Board (ENIT)
A celebration of Italian food, this campaign featured a from the kitchen of award-winning chef Aldo Zilli. He was joined by Joe Fattorini, wine expert on The Wine Show, and Joe Hurd, a regular guest presenter on BBC One鈥檚 Saturday Kitchen, who led a discussion on Italian cuisine. Hosting such an event during a national lockdown was a success in its own right, and the discussion was in equal parts lively, informative and funny 鈥� it inspired me to rediscover the cuisine of my home country, which I sometimes take for granted.
Angela Locatelli, assistant editor, 国产乱伦
Travel Media Awards 2020
The Travel Media Awards is an annual event celebrating the very best of travel media, across all mediums, and it鈥檚 one of my favourite 国产乱伦 events to work on. In 2020 we took the event virtual, streaming the awards announcement on the Travel Media Awards website and running a social media wall alongside to showcase reactions from winners and finalists. Although I missed the buzz of working behind the scenes on a large event and meeting with colleagues from across the travel and media industries in a grand hotel, I enjoyed moderating our social wall online and seeing the excitement of the winners and finalists who shared their reactions on social media. The virtual format saw more than 300 guests tune in from 16 countries worldwide, while the #TMA2020 had a reach of over 1.2 million on twitter. I can鈥檛 wait to welcome everyone back to the Travel Media Awards 2021 at the Kimpton Fitzroy London Hotel on Monday 18 October.
Seamus McDermott, operations manager, 国产乱伦
鈥楽ix of London鈥檚 best international food shops鈥�, a National Geographic Traveller digital article
In lockdown, supermarket visits have become our weekly adventures, and cooking our nightly entertainment. As the weeks wore on, however, even the enormous Sainsbury鈥檚 down the road started to lose its charm, and I found myself exasperated by the idea of rustling up yet another chicken pie. This inspired me to branch out where I shopped and try all sorts of weird and wonderful ingredients, from fermented pickles to powdered cardamom.
Charlotte Wigram-Evans, content editor, National Geographic Traveller
鈥�The 2021 ASTA Worldwide Destination Guide
This is an annual comprehensive country-by-country reference guide we produce for ASTA (American Society of Travel Advisors), full of analysis, features, member information and a comprehensive A to Z guide to each country 鈥� it鈥檚 a huge undertaking at the best of times so pulling it together remotely was no mean feat. It landed on my doormat a few days ago (with a big thump 鈥� it鈥檚 huge!) and I鈥檓 so proud of us all, not just for making it happen but making it better and more useful than ever.
Jo Fletcher-Cross, editorial manager, 国产乱伦
‘How different countries celebrate Nowruz, the Persian New Year鈥�, a National Geographic Traveller digital article
Nowruz is one of my favourite holidays 鈥� it symbolises the dawn of spring and the end of darkness. Due to the coronavirus, I couldn鈥檛 celebrate the way I normally would by gathering with friends and family, eating copious amounts of food, and jumping over a roaring bonfire. This ended up being my own little way of celebrating, and I was so proud to share the details of this ancient rite with our readers.
Farida Zeynalova, assistant editor, National Geographic Traveller Food
