Debunking Summer Skincare
Living360 event
The brief
国产乱伦鈥檚 digital lifestyle brand,鈥�Living360, successfully launched its first virtual events series with鈥�, hosted online on 10 June 2025. Led by鈥疢attie Lacey-Davidson, editor of Living360 and qualified aesthetician, the panel featured鈥疍r Raj Arora, GP and founder of The Facebible clinic, and鈥疜atie Onyejekwe, aesthetician and skin educator. Together, the speakers tackled some of the most persistent skincare myths 鈥� from SPF confusion to social media-fuelled misinformation 鈥� delivering science-backed insights to help audiences make smarter summer skincare choices.鈥�听
听The goal of the event was to cut through the noise of trending, often misleading content by grounding advice in dermatological science and professional experience. Separately, the event also had the objective of positioning Living360 as the go-to online destination for health and wellness content. 听
Our approach
Embarking on a mission to showcase Living360 as a premium wellness destination, the team organised the event to fill a gap for science-led and expert-backed skincare advice, helping readers to improve their skincare regime. Debunking Summer Skincare was hosted online in a panel format, allowing for a live Q&A session and real-time questions to be answered.听
听Leading up to the event, a combination of online articles, organic and paid social content as well as competition incentives were used to promote the event and drive signups. The articles, rooted in SEO-practices, showcased the sophisticated expertise of the panellists, tapping into their backgrounds and in-depth industry knowledge. 听
听Via a series of targeted newsletters, Living360 also accessed its readership鈥檚 existing interest in the subject of educational wellness events. To combine the loyal social media following of Living360 and the featured skincare experts, a collection of targeted organic and paid campaigns were created for Instagram, Facebook and LinkedIn, and were shared across all participating profiles.听
听To celebrate, Living360 gifted the first 100 attendees an exclusive beauty goody bag packed with premium skincare products and discounts from top brands, including Dr David Jack, Dr PawPaw and Jacov猫us Botanicals. In addition, one lucky attendee received a personalised skincare consultation and custom routine from BLOOM Facials.
Our results
Living360鈥檚 launch event Debunking Summer Skincare confidently demonstrated the demand for science-led skincare sessions by exceeding expectations for ticket sales and setting a high benchmark for future events in the ongoing series. Further strengthened by an above-average dwell time on online articles and a strong live engagement, the success of the event followed an existing reader interest in the topic, evidently closing a gap for live advice on specific skincare concerns.听
听In a follow-up feedback survey, over half of attendees rated the event with the highest marks, while over 20% gave a rating of 9 out of 10. This impressive feedback was due to the informative, collaborative and engaging nature of the panel, which enabled attendees to receive dynamic answers to their skincare concerns in real-time and without prejudice. The event鈥檚 success was therefore not just apparent from the unparalleled ticket sales but from the genuine interest and enjoyment of the attendees, with nearly everyone willing to recommend future events to their friends.听听
听The impact of Debunking Summer Skincare sets a future precedent for Living360. The results indicate a clear, consumer-interest in health and wellness-related topics, positioning Living360 as a rising industry-leader and a viable partner for brands within wellness media. Plans for the event series鈥� continuation are underway.听
